Websites

OnTrend designs and builds smart, affordable websites for small business. Your website is your “digital brochure” and one of your most powerful marketing tools.

Once your website is created, I provide hands-on tutoring so you can easily manage your own website. This economical option is neither complicated nor difficult to learn, and it empowers you – as the website owner – to maintain compelling websites in real time, without added fees or reliance on third-parties.

I also offer website development with the goal of building your communications, and keeping your website current with engaging content, all of which are key to increasing website traffic and improving search engine optimization (SEO) organically. I will also show you easy ways to organically improve SEO rankings.

Branding

Keep telling your story and growing your audience. Getting your brand out there consistently is one of the keys to success in marketing. I have many strategies to keep your brand in the public eye.

Newsletters

Electronic newsletters are a great tool for any business. I work with the following platforms:

Constant Contact
Mail Chimp
SendInBlue

I can help your business produce compelling newsletters with great graphics and visuals. From growing your contact list to designing templates and facilitating production and delivery, OnTrend can handle your newsletter needs.

I will consult with you on design and provide recommendations for compelling content based on your communication needs. I also design templates and facilitate e-mail marketing campaigns. Contact me for examples of my work.

Blogging

A blog is simply an online journal, and it’s a great communication tool for bringing traffic to your website and telling your story. A blog keeps clients engaged while providing great content and individuating your business from others.

I also install blog modules on existing websites and provide technical support for ongoing self-management, as well as guidance on content, graphics, metrics and more.

As a professional writer, I also offer ongoing blog authorship and copy-editing for those who lack the time or inclination to maintain a blog. Contact me for writing samples and examples of my work.

Copywriting and Editing

I offer copywriting and editing services for all of your online communications.

Photography

I incorporate a lot of photography into my work. Photo-journaling is an impactful way to tell your story. I specialize in food, events and products and my work has been published many time. View my portfolio here.

Social Media Management

OnTrend can provide ongoing social media communications for your business, to build your brand and increase your online visibility. Social media content is tailored to the specific nature of your business. I will help you choose the right social media platforms to focus on based on your business’ specific needs, outlining the advantages of each to help you determine what works best for your specific business goals. Together we will create a strategy for building your audience.

Consultation

I offer consulting on any of the above services, billed on an hourly basis.