Websites

Your website is your “digital brochure” and one of your most powerful marketing tools. On Trend designs and builds responsive, streamlined and affordable websites with compelling content.

Once your website is created, continuing development is encouraged. We offer development with the goal of continuing to build and streamline key communications and keep your website current with engaging content, all of which are key to increasing website traffic and improving search engine optimization (SEO) organically. I will also show you easy ways to organically improve SEO rankings without hiring expensive third-party facilitators.

We also provide hands-on tutoring so you can manage your own website, if desired. This economical option is neither complicated nor difficult to learn, and it empowers you – as the website owner – to maintain compelling websites in real time, without added fees or reliance on third-parties.

Branding

A clear, cohesive brand is integral to establishing and maintaining credibility with your audience and visual consistency across all media platforms is key to creating a solid brand. We offer solutions that solidify and streamline your brand for a clear, compelling message.

Email Marketing

Electronic newsletters and e-blasts are a great communications tool for many businesses. I work with the following platforms:

Constant Contact
Mail Chimp
SendInBlue

We produce eye-catching newsletters with great graphics, visuals and content. From growing your contact list to designing templates and facilitating production and delivery, OnTrend can handle all your e-news needs. We will consult with you on design and provide recommendations for compelling content based on your communication needs.

Blogging

Blogs are a great communication tool for bringing traffic and engagement to your website. A good blog provides engaging content in a succinct way, setting your business apart from others.

We can install blog modules on existing websites and provide technical support, best practices for content, ways to measure metrics and more.

Don’t have time to write? We also offer ongoing blog writing and copy-editing services for those who lack the time or inclination to maintain a blog.

Copywriting and Editing

We provide copywriting and editing services for all of your online communications.

Website Photography

Professional and Compelling visuals are key to creating a strong impression and establishing credibility. Our photo-editing services boost images for more impact and restore images to correct lighting and hide imperfections.

Social Media Management

Keep telling your story and growing your audience. Getting your brand out there consistently is one of the keys to success in marketing. There are many effective strategies to keep your brand in the public eye. OnTrend can provide ongoing social media communications for your business, to build your brand and increase your online visibility.

Social media content is tailored to the specific nature of your business. We will guide you in choosing the right social media platforms to focus on based on your business’ specific needs, outlining the advantages of each to help you determine what works best for your specific business goals. Together we will create an effective strategy for building your audience.

Consultation

We offer consulting on any of the above services, billed on an hourly basis.