Kirsten Carbone

OnTrend Congratulates the Cheese Shop of Centerbrook, a Winner in E-List’s 2013 Best of the Shoreline

OnTrend congratulates client Cheese Shop of Centerbrook for its 2013 win in the E-List Best of the Shoreline Readers Poll.  The Cheese Shop took first place this year, after having won second place last year, in only its first year of business. Earlier this year, the Cheese Shop was ranked as one of top five …

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Chefs Move

My article on two chefs’ plans to revolutionize school lunches in a small district in Connecticut can be read in the spring issue of Edible Nutmeg, just published.  Click here to read the article.

OnTrend Welcomes Six Main Restaurant as a Client

OnTrend is facilitating online communications for Six Main Restaurant.  Located in Chester Village, this vegan establishment has a mediterranean influence and also offers raw cuisine.  Opened in the spring of 2012 under the helm of accomplished vegan chef Rachel Carr, Six Main is already making its mark. Chef Carr comes to Connecticut after considerable experience in raw, vegan and vegetarian cuisine.  She served …

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My Profile on G-Zen Restaurant in the Latest Issue of Edible Nutmeg

My latest article for the spring edition of Edible Nutmeg is out.  Featuring the newly opened G-Zen Restaurant in Branford and its high-energy owners, Chef Mark Shadle and his wife Ami Beach, the article focuses on the path they have taken to finally launch a vegan restaurant in a shoreline town in Connecticut.   Click here …

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How to Boost Facebook Page Activity

Facebook added business pages to its platform a mere three years ago, so many of the posting habits of Facebook’s business page administrators are still very much in the testing stages. Recently, Buddy Media researched the topic, and the results are highlighted in this LinkedIn article:  Buddy Media Statistical Review. Also seen in PRDaily.com,  many of these strategies are the …

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About Content Marketing

Content marketing is the art of communicating with your customers and prospects without selling.  In lieu of pitching products or services, content marketing delivers pertinent information that makes a buyer more intelligent and more informed. The essence of this type of marketing is the belief that by delivering consistent, relevant information to clients and customers, they return with their business and …

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Should My Business Launch a Social Media Campaign?

Most businesses can benefit from connecting with consumers in interactive arenas.  Research has shown that social media marketing models can be as effective or more than tradional marketing techniques. These days, informed consumers want to connect in ways that underscore their core interests and values.  New digital platforms (Facebook, Twitter, blogging, Google+, Pinterest, etc.) allow for this type of interaction,  keeping consumers engaged in …

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