Content marketing is the art of communicating with your customers and prospects without selling. In lieu of pitching products or services, content marketing delivers pertinent information that makes a buyer more intelligent and more informed.
The essence of this type of marketing is the belief that by delivering consistent, relevant information to clients and customers, they return with their business and loyalty. In effect, the philosophy is: In giving, we receive.
Consumers no longer want to be sold to. These days, a smart business knows that educating clients and prospects with information about their products and services is the best way to reach an audience.